National Restaurant Association
With economic forecasts indicating restaurants and the food service industry could sustain $225 billion in losses and the elimination of 5-7 million jobs over the first three months of the COVID-19 pandemic, the National Restaurant Association launched a grassroots campaign to deliver critical messages to Congress on the importance of including restaurants and their employees in a recovery response package.
After posting natively to social media, Beekeeper Group implemented a Facebook advertising campaign to generate grassroots actions and a display advertising campaign for visibility among policymakers. The paid advertising efforts allowed for exponential reach and activity in a competitive media landscape and advocacy environment.
