This article was originally posted on CQ Roll Call’s Connectivity blog. In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign. This signature […]
Automating Your Ad Reporting: Getting a Computer to Run The Numbers For You
TLDR: Pulling advertising numbers is time-consuming and confusing. To help a client, I created a shared spreadsheet that automatically updates every hour with the lifetime figures for each of their […]
3 Ways C-SPAN Is Live-Streaming Better Than You
Disclaimer: This post originally appeared on epolitics.com. Remember a few weeks ago, before #Brexit, when congressional sit-ins were a thing? Cable TV had a social-media moment in June, and not […]
When You Only Have 6 Words to Describe Your Profession…
Are you able to articulate what you do in 6 words or less? For those who work in advocacy or grassroots, this is no easy feat! In preparation for the […]
Using Snapchat for Lobbying and Public Affairs?
If you don’t understand the mass appeal of Snapchat, you are not alone. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but […]