Don't Tax My Credit Union | America's Credit Unions

Don’t Tax My Credit Union

America's Credit Unions

The Challenge

America’s Credit Unions represents 4,617 credit unions with over 144 million credit union members nationwide. At the core of the credit union movement is their status as not-for-profit financial institutions, which allows them to provide low-cost and no-cost financial services to communities underserved by traditional banking. Their exemption from a federal income tax allows them to return profits directly where its needed most: Their members.

During the leadup to HR-1, the “One Big Beautiful Act”, credit unions’ tax status was at risk as a potential revenue generator to offset other programs and initiatives. America’s Credit Unions needed a robust advocacy and awareness campaign to educate both legislators and consumers about the credit union difference.

The Approach & Solution

Beekeeper Group and America’s Credit Unions developed a unique campaign brand titled “Don’t Tax My Credit Union” that highlighted credit unions’ people-first approach. An informative and dynamic website, https://www.donttaxmycreditunion.org/, served as the campaign hub for individuals to browse through credit union stories, economic impact reports, and op-eds from industry leaders.

The Results

HR-1 was signed into law on July 4, 2025 with no change to the credit union tax exemption. Over 861,000 grassroots messages were sent directly to lawmakers and all 535 Congressional office were contacted with key data about the benefit of credit unions.

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