Thought Leadership

Most advocacy campaigns talk to at least two audiences at once: some slice of the public, and the lawmakers and regulators who write the policy. This year’s primaries raised an important flag about those audiences: the gulf between them is now wide enough that the same message won’t necessarily land […]

In the middle of a busy and critical legislative session, email advocacy campaigns are the go-to for hot button issues that warrant public attention at the local, state, and federal level. Inboxes are flooded, emails are left unread, and important messages are buried by the minute. Action alerts, constituent outreach, […]

When an old friend of the Hive reached out and asked us to share how AI was impacting earned media and press release approaches, the whole team started geeking out. It turned into a classic Beekeeper Brainswarm where everyone shared insights we’d gathered across clients, across industries, across the weird […]

At the beginning of the year, I set out to fix something that kept bugging me. As I reflected on the past year’s work, the same pattern showed up in almost every advocacy team I saw struggling. Smart teams, working hard, moving fast across different states and channels and issues, […]

Introduction If you caught our Future of Advocacy Report earlier this year, you already know that the data had a lot to say about how people respond to advocacy asks, which channels drive action, and what happens after someone decides to get involved. For us, that research did more than […]

Every spring, Beekeeper Group sets aside time to invest in our own learning. This year’s Spring Training spanned two full days and covered everything from client service best practices to AI-centered earned media strategies. Here are four key takeaways we’re still buzzing about. 1. The best advocacy communicators write for […]

If you missed my recent Ask ‘Bee’ Anything session on high-performance advocacy ads, don’t worry. I’ve got you covered. In the world of advocacy, cutting through digital noise isn’t just a goal; it’s a necessity. Here are the top takeaways I shared on how to turn ads into impact. If […]

We recently redesigned beekeepergroup.com from the ground up. In an agency where that’s one of our core services, it’s a double-edged sword: either a great opportunity to practice what we preach, or a very public place to fall short. We’re proud to say it was the former. In our recent […]

At the heart of everything we achieve is a team of unique individuals who bring much more to the office than just their professional expertise. While we love to create great work and tackle new challenges, it’s the personal passions, quirks, and talents of our colleagues that make Beekeeper Group […]

Advocacy has never been easier to execute, but never harder to make effective. Think about it: the tools are better than ever. You have precision targeting, scalable automation, and dynamic creative at your fingertips, yet despite that, the outcomes feel less certain than ever.  This contradiction is the new reality, […]