Outdoors for All
National Recreation and Parks Association
The Challenge
NRPA wanted to build awareness about the Outdoors for All Act, which provides dedicated, reliable federal funding through the Land and Water Conservation Fund (LWCF) to build and improve parks and green spaces in under-resourced, urban communities.
The Approach & Solution
We created a text animation that would serve as an educational piece for NRPA to use throughout the campaign on their digital channels, but notably, to launch at their annual conference in which 6,000 key stakeholders attend. Knowing that we had so many people in our target audience present at the conference, we had a great opportunity to easily engage the crowd with a text activation for the video’s call-to-action.
The Results
This text animation drove awareness of the Outdoors for All Act for thousands of key stakeholders at NRPA’s annual conference, and earned over 5,000 impressions from conference attendees alone. We also are proud to have earned a Telly Award for the animation in 2024.
Services
Creative & Visual Communications, Digital Advocacy & Campaign Strategy
Deliverables
Text animation, Video project
Industry
Nonprofit, Parks and Recreation