W3 Award Recognition
Silver for General Websites – Cause Awareness
Securing Our Future
American Property Casualty Insurance Association (APCIA)
The Challenge
Securing Our Future is APCIA’s consumer-facing advocacy program. It mobilizes consumers around issues that shape the property casualty insurance industry and works to protect every American’s ability to access affordable and available property casualty insurance.
The program relies on a strong digital presence to power grassroots mobilization nationwide. Their team was seeking a new website with easier pathways for advocates to take action, a modern look and feel, and more digestible content to educate visitors on its key issues. The old site’s mobile capabilities were also limited, so a mobile-first layout was a major focus.
APCIA turned to Beekeeper Group to redesign Securing Our Future around one goal: making it easier for people to take action.
The Approach & Solution
The goal was clear: a site that could grow with its advocates over the long term, with a quick way to stand up a new issue or campaign in real time. Every decision came back to one question: does this help a visitor become an advocate?
We simplified the user experience around a small set of key calls to action. A refreshed visual identity, including a new logo, gave the site modern, cohesive branding aligned with APCIA’s broader initiatives. We also updated Securing Our Future’s social media templates to match.
The redesign rested on three principles:
- Clarity: Simple, clear language, a clean design, and easy navigation. Prominent calls to action guide visitors from learning about an issue to taking action.
- Mobile-First: We designed the site for phones first and resolved existing mobile issues. Visitors can join a campaign and take action as easily on a phone as on a desktop.
- Built to Grow: The site runs on a modular WordPress framework, so SOF can add features like issue-specific landing pages without another overhaul. Integrated analytics show how visitors use the site, so the team can keep improving it. An interactive map shows advocacy wins across the country.
The Results
Securing Our Future website relaunched in September 2025, and in its first full quarter, its audience grew more than sixfold, and page views nearly tripled over the same period.
The redesign also earned industry recognition, winning Silver at the W3 Awards in the General Websites – Cause Awareness category.
The impact goes beyond a new look. By putting the advocate’s next step at the center of every page, Securing Our Future became a platform that makes advocacy easy. When a site removes the friction between caring about an issue and acting on it, more people act.
Services
Content Strategy & Copywriting, Creative & Visual Communications, Digital Advocacy & Campaign Strategy, Web Design & Development
Deliverables
Brand Refresh, Friendly Mobile User Experience, Social Media Templates, Website Redesign
Industry
Insurance