Communications and advocacy teams have more tools and platforms than ever at their disposal, but more activity doesn’t always translate into greater impact. As organizations navigate increasingly complex policy environments, expanding state landscapes, and competing stakeholder priorities, success depends on having a clear strategy before execution begins and an assessment plan for ongoing evaluations beyond vanity metrics.

Join us on July 15 at 2pm for a candid panel conversation with top public affairs strategists Alex Dickinson, LaWanda Toney, and Danny Simons as they discuss how organizations are approaching today’s biggest strategic challenges. Through real-world examples and practical insights, our panelists will explore how to align communications, advocacy, research, and stakeholder engagement into a cohesive strategy that drives better outcomes. 

Specifically, we’ll get into:

• What “getting strategy right” looks like in real engagements
• Why strong teams still miss the mark on execution, and what the data says about it
• How senior leaders advocate internally
• Where advocacy is heading as the landscape grows more state-driven and fragmented

Whether you’re preparing for a new campaign, want to reassess a long-term campaign, are navigating a high-stakes issue, or simply looking to bring more clarity to your planning process, you’ll leave with actionable ideas to inspire your EDGE.

This webinar is an introduction to Beekeeper EDGE—a new senior advisory offering designed to help organizations strengthen strategy within campaigns and initiatives—but the focus of the discussion will remain on practical lessons from fellow public affairs leaders. It is only open to Beekeeper Group clients and friends of the Hive.