The Future of Advocacy research surfaced an uncomfortable finding: for most organizations, the bottleneck isn’t engagement or effort — it’s clarity. Teams are executing harder than ever across more states, more channels, and more audiences, and still can’t always say whether the strategy underneath holds together.

Join us on July 15 for a candid panel conversation with public affairs strategists Alex Dickinson, LaWanda Toney, and Danny Simons on what it actually takes to get direction right, before committing a full program. We’ll dig into what the data reveals, walk through real work examples, and talk honestly about where strategy breaks down and how the strongest organizations fix it.

This is an important conversation our industry should be having and a look at the thinking behind Beekeeper EDGE, our approach to setting strategy before the spend.

What we’ll get into:

• Why strong teams still miss the mark on execution, and what the data says about it
• How senior leaders decide which fights to pick, and in what order
• What “getting strategy right early” looks like in real engagements
• Where advocacy is heading as the landscape grows more state-driven and fragmented

This webinar is an exclusive opportunity for Beekeeper Group clients and friends of the Hive.