Content Strategy & Copywriting

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Connecting policies to people.

Our approach to content recognizes that you aren’t just angling for attention against your competitors. You need a bold and succinct message that cuts through the clutter.

We specialize in crafting narratives that don’t just inform, but drive action. Our comprehensive content strategies align with your specific public affairs goals, identifying the right messages, formats, and channels to reach and resonate with your target audiences.

We understand the nuances of communicating with diverse stakeholders, from policymakers and the media to grassroots supporters and the general public. From thought leadership pieces and compelling op-eds to messaging campaigns, we ensure every word serves a purpose and contributes to your overarching objectives.

Case Studies

Mental Health in the Workplace

Services: Content Strategy & Copywriting, Creative & Visual Communications, Stakeholder Engagement & Community Building

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Mental Health in the Workplace

National Alliance on Mental Illness

Beekeeper Group partnered with the National Alliance on Mental Illness (NAMI) to produce a four-part video series about approaching healthy mental health discussions in the workplace.

Project deliverables: Video

Residential Bill of Rights

Services: Content Strategy & Copywriting, Creative & Visual Communications, Research & Strategic Insights, Web Design & Development

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Residential Bill of Rights

Zillow Group

Beekeeper Group developed a dynamic and engaging microsite to help Zillow communicate its Residential Bill of Rights platform to both realtors and consumers.

Project deliverables: Digital graphic design, Website content generation, WordPress website design

Civics Hub

Services: Content Strategy & Copywriting, Creative & Visual Communications, Digital Advocacy & Campaign Strategy

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Civics Hub

Liberty Mutual

Beekeeper Group partnered with Liberty Mutual to establish an informative advocacy hub that educated employees on how to get involved in the civic process.

Project deliverables: Advocacy campaign branding, Video

Why is content strategy important?

Content strategy is the backbone of effective communication in public affairs, determining not just what organizations say but how, when, where, and to whom they say it. In an environment where policymakers are overwhelmed with information, where media outlets face constant pitches, where supporters scroll past countless causes, and where opposition narratives compete for the same attention—strategic content planning separates successful advocacy from wasted effort. Content strategy transforms organizations from reactive communicators into proactive narrative shapers, ensuring every piece of content serves clear objectives and advances measurable goals.

What is content strategy in public affairs?

Content strategy in public affairs is the systematic planning, development, and management of communications designed to influence policy outcomes, shape stakeholder perceptions, and mobilize advocacy action. Unlike content marketing focused on customer acquisition or brand building, public affairs content strategy operates in complex political environments where success requires navigating legislative calendars, regulatory processes, coalition dynamics, media cycles, and competing narratives—all while maintaining credibility with sophisticated audiences skeptical of advocacy messaging.

How do we measure the success of content strategy?

Measuring content strategy success in public affairs requires multi-layered approaches that connect content activities to advocacy outcomes while acknowledging the complex influence chains between content exposure and policy victories. Unlike simpler e-commerce scenarios where content success reduces to conversion rates, public affairs measurement must account for long decision-making timelines, multiple influence factors, sophisticated audiences, and outcomes that may take months or years to materialize.