Updates

Expert insights from our talented Bees.

Dive into our our team’s curated collection of recent news, thought leadership and expert analysis.

The Hive Five Newsletter, Spring 2026

It’s time for the Hive Five, Beekeeper Group’s newsletter that keeps you up to date on what we’ve been up to this quarter. Here’s what we’ve been buzzing about lately: Predicting the Future of Advocacy In February, we released our most comprehensive research yet: the Future of Advocacy Report, a data-driven […]
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Date posted: April 8, 2026

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Four Lessons from Spring Training 2026

Every spring, Beekeeper Group sets aside time to invest in our own learning. This year’s Spring Training spanned two full days and covered everything from client service best practices to AI-centered earned media strategies. Here are four key takeaways we’re still buzzing about. 1. The best advocacy communicators write for […]
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Date posted: April 6, 2026

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Cutting Through the Noise: Why High-Performance Advocacy Ads Are the "Surround Sound" of Your Strategy

If you missed my recent Ask ‘Bee’ Anything session on high-performance advocacy ads, don’t worry. I’ve got you covered. In the world of advocacy, cutting through digital noise isn’t just a goal; it’s a necessity. Here are the top takeaways I shared on how to turn ads into impact. If […]
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Date posted: March 27, 2026

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Your Website is a Tool, Not a Trophy Case

We recently redesigned beekeepergroup.com from the ground up. In an agency where that’s one of our core services, it’s a double-edged sword: either a great opportunity to practice what we preach, or a very public place to fall short. We’re proud to say it was the former. In our recent […]
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Date posted: March 12, 2026

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Inside the Hive: Staff Superlatives Edition

At the heart of everything we achieve is a team of unique individuals who bring much more to the office than just their professional expertise. While we love to create great work and tackle new challenges, it’s the personal passions, quirks, and talents of our colleagues that make Beekeeper Group […]
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Date posted: March 6, 2026

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The First Action Doesn’t Matter As Much As You Think

Advocacy has never been easier to execute, but never harder to make effective. Think about it: the tools are better than ever. You have precision targeting, scalable automation, and dynamic creative at your fingertips, yet despite that, the outcomes feel less certain than ever.  This contradiction is the new reality, […]
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Date posted: March 2, 2026

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The Future of Advocacy Report

Insights prepared from survey research conducted by Beekeeper Group in December, 2025. The Question I sense a question on your mind. Something is bothering you about the state of advocacy, though you may not yet have the language to name it precisely. Perhaps it’s the flood of AI-generated campaigns filling […]
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Date posted: February 18, 2026

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Three Takeaways on Get Out the Vote Campaigns

Welcome back to one of Beekeeper Group’s newest yet most entertaining traditions: Ask Bee Anything! In our second iteration of ABA, we’ve compiled an expert panel of public affairs and communications practitioners from right here inside the Hive to help answer your innermost advocacy questions.  If you’re unable to join […]
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Date posted: February 11, 2026

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The 2026 Ask 'Bee' Anything Series

Beekeeper Group is thrilled to launch the second iteration of our virtual Q&A series, Ask ‘Bee’ Anything. We’re diving into the most pressing challenges of the 2026 digital and advocacy landscape—from midterms GOTV strategy to ruminating on the future of advocacy. Each session features our resident experts who live and […]
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Date posted: January 21, 2026

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Beekeeper Group 2026 In's and Out's

As the calendar turns, so does the “vibe shift” in the digital advocacy space. We’ve seen the “In and Out” list trend take over social media feeds—evolving from a lighthearted way to rank fashion and lifestyle choices into a definitive guide for how brands and organizations should navigate the new […]
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Date posted: January 2, 2026

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