Research & Strategic Insights

Home » Services » Research & Strategic Insights

Intelligence that drives advocacy.

Opinions aren’t shaped in a vacuum. We translate complex stakeholder dynamics, industry data, and environment analysis into actionable results.

Our research and insights work helps you see the bigger picture, so that you can more easily navigate a pathway to success for your campaign. We go beyond data to uncover the hidden opportunities for your public affairs campaign, and provide clairty and foresight you need to build your strategy.

Whether you’re looking for audit-style analysis, quantitative or qualititative data, message testing, or data visualization, we can provide insights that guide your work forward.

Case Studies

Member Advocacy Program

Services: Digital Advocacy & Campaign Strategy, Research & Strategic Insights, Stakeholder Engagement & Community Building

Read the case study →

Member Advocacy Program

Infectious Diseases Society of America

The Infectious Diseases Society of America (IDSA) enlisted Beekeeper Group to audit and revamp their grassroots advocacy platform, the Member Advocacy Program (MAP).

Project deliverables: Advocacy campaign branding, Advocacy infrastructure audit, Grassroots program support, Member recruitment campaign

Residential Bill of Rights

Services: Content Strategy & Copywriting, Creative & Visual Communications, Research & Strategic Insights, Web Design & Development

Read the case study →

Residential Bill of Rights

Zillow Group

Beekeeper Group developed a dynamic and engaging microsite to help Zillow communicate its Residential Bill of Rights platform to both realtors and consumers.

Project deliverables: Digital graphic design, Website content generation, WordPress website design

Clean Energy Tax Navigator

Services: Creative & Visual Communications, Research & Strategic Insights, Web Design & Development

Read the case study →

Clean Energy Tax Navigator

Lawyers for Good Government

Beekeeper Group partnered with Lawyers for Good Government to develop a guided tool for community-based organizations to navigate clean energy project funding opportunities.

Project deliverables: Advocacy campaign branding, Web hosting, WordPress website design

Advocacy Leadership Initiative Design

Services: Digital Advocacy & Campaign Strategy, Research & Strategic Insights, Stakeholder Engagement & Community Building

Read the case study →

Advocacy Leadership Initiative Design

National Association for Music Education

Beekeeper Group partnered with the National Association for Music Education (NAfME) to develop and standardize a tool of advocacy materials for both the state and federal levels.

Project deliverables: Advocacy campaign branding, Digital graphic design

How does research influence public affairs strategy?

Research is the foundation of effective public affairs strategy—it transforms assumptions into evidence and ensures your approach is grounded in reality rather than wishful thinking. Quality research helps you understand the current landscape: where decision-makers stand on your issue, what messages resonate with different audiences, who your natural allies and opponents are, and what factors will ultimately drive policy outcomes.

What types of research are used in advocacy?

The most effective advocacy strategies integrate multiple research types, including public opinion, policy insight, and deep dives with stakeholders. This comprehensive perspective creates a deep understanding of the landscape and ensures your approach is informed by evidence at every level.

When does research fit into a project timeline?

Research isn’t a one-time deliverable at the beginning of a project—it’s an ongoing strategic tool that informs decision-making throughout your advocacy campaign. The best advocacy campaigns build research touchpoints into the timeline from the start, with budget allocated for both planned research and the flexibility to pursue additional research when unexpected questions or opportunities arise. Research shouldn’t slow you down—it should give you the confidence to move decisively.